Lose 6kgs in 4 Weeks Without EVER Going Hungry, Counting Calories, Points or Macros or Spending Hours on a Treadmill

And Then Keep The Weight You’ve Lost Off…For LIFE

 

Backed By My Guarantee

If you follow the program and don’t lose at least 6kg in 4 weeks, let me know and I’ll give you your money back, no questions, no stress, no hassle.


What You’re Getting:

✅   4 Week Fuel For An Active LIfe Nutrition Program: Day by day meal plans, shopping lists and recipes: to make it as easy as possible and maximise your results.

✅   Dedicated Success Plan: Start at the beginning and work through the modules for ultimate success. Including:

  • Week 1 – How To Get Someone Else To Lose The Weight For You!
  • Week 2 – Move The Needle (on the scales) Fast.
  • Week 3 – How To Eat Whatever You Want And Still Lose Weight.
  • Week 4 – How To Ensure You Never Put The Weight You’ve Lost Back On Again

For a limited time only You’re Getting 1 Months FREE access to The Academy meaning you’ll get these FREE bonuses when you sign up today…

✅   1 Hour Weekly Live Group Coaching Calls With Your Coach: Jump on the call each week and ask me anything about the program and I’ll answer your questions right there, live on the call.

✅   30 Min Initial 1 on 1 Consultation: where we’ll assess where you are and understand exactly what you need so we can build your personalised Success Plan.

✅   24/7 Direct Message Access To Your Coach: ask me a question any time day or night and get an answer within hours.

✅   Programs Which Evolve With You: Give me your feedback on the meal plans and programs I’ve written for you direct from the app and I’ll update them for you each month.

✅   Members Only Podcast: Subscribe to the private, members only podcast to get access to our most premium training that you can listen to on the go!

✅   MasterClass: Every month I run a live masterclass where I dive much deeper into a different concept, there’s always something new to learn and this will ensure you stay at the cutting edge of it.

✅   Backstage Pass: Every month I show you exactly how I’m implementing the concepts I talk about in the Masterclass so you can see how to adapt it for your life.

✅   Member Makeover: Every month we help one member to fix what they have implemented from the Masterclass training. So you get to see the common pitfalls and how to avoid them first hand, or get to have me personally help you out!

✅   The Library: To ensure mastery we’ve added a library or our best, carefully curated content which you can consume at your own pace. This is not a place where we dump every video we’ve ever made, only our best protocols, on demand workout and other content makes it through the curation process so you don’t have to worry about overwhelm.

✅   Community: To help you connect, get support and get your questions answer and answer the questions of other going through the process (and so may have a different take on your challenges to our coaches) we have set up a community directly within our platform.

✅   Accountability Coach: I’ll be monitoring your progress throughout the entire journey via our app, so you’ve got an accountability coach built in.


The Price

£77 for the Initial 4 Week Program, membership for the Academy then renews at £77 a month, cancel anytime.


WHAT OTHERS THINK

Jeannette Carati

Denise Oerlemanns

Ellen Gozeling


10 kilos in 6 weeks, feeling great and I’ve managed to still live a normal life, this is something different.

Catherine Jane


Paige Moore




WHAT MAKES US DIFFERENT?

WE PUT YOUR HEALTH FIRST

One of the guiding principles of our Fuel for an Active Life program is that weight loss should be a natural consequence of good health, and that health isn’t good unless it’s long term good health.

Often losing weight is actually quite easy, but most programs get the weight off at the cost of your health. We build healthy eating patterns from day 1 so there’s no weird shakes, bars or pills to take. Just good clean food.

NEVER GO HUNGRY

One of the biggest problems with traditional dieting is that you are starving half of the time. On our program one of the first rules is: “You must NEVER be hungry”.

Look, if you’re starving yourself on a calorie controlled diet you’re signalling to your body that food is scarce, that winter or even worse an ice age is coming. The bodies response to this is to actually attempt to hold on to fat and put more on as quickly as it can, as an insurance policy against the perceived upcoming ice age. It knows its best chance of survival in a famine is to have plenty of stores of fat.

If instead you were to eat lots of highly nutritious food your body suddenly thinks it’s living in a land of plenty. A land where it doesn’t require excess fat as an insurance policy against a perceived upcoming ice age. As a result it starts to ditch the fat naturally. This is a totally different approach to losing fat and one that all of our clients love!

NO WILLPOWER REQUIRED

Hold your breath until you pass out…can’t do it? No neither can I, why? Because breathing is a survival mechanism. Guess what…so is eating and so if you’re starving and someone places a muffin in front of you, you WILL eat it.. We understand that and so don’t rely on willpower to get you through.

KEEPS THE WEIGHT OFF

The real trick isn’t getting the weight off, it’s keeping it off. This is where this program shines. We want you to be still at your target weight in 5 years time and so have built in special protocols to address this issue head on.

IT’S TIME EFFECTIVE

One of the main reasons most programs like this don’t work is they require you to invest lots of time. This works great when you have the time, but for all of us, at some point, as life piles on the pressure around us, time goes to zero. Inevitably when it does the first things to go down the drain are your workout, your healthy eating habits and as a result – your waistline.

This program is built from the ground up with this in mind, so we’ll be giving you specific strategies to not just survive these times but to throve, so when time goes to zero you can keep on burning fat, meaning you stay in shape long term.


FAQ

Why Don’t You Count Calories?

Three high calorie diets were tested in a group of people between the ages of 18-35.  They had a BMI of 19-30, with some people being normal weight, and others being overweight.  The participants were placed on three high calorie diets with varying amounts of protein and fat. Some had a diet higher in protein and lower in fat, others lower in protein and higher in fat and others more of a mix.

Crucially all diets had the same amount of calories. So if calories are all that matter, they should all gain the same amount of weight. The low protein group gained HALF as much as the other 2 groups. Clearly something else is going on.

The problem with fad diets, which generally cause you to lose a lot of weight in a very short time simply by eating less, is as you are restricting calories to such an excessive degree your body literally thinks it’s starving. It thinks an ice age must be coming where food is scarce and so starts to make adaptions to enable you to survive long term in a food scarce environment. 

The first thing it does is drop your base metabolic rate. This means you are using less energy (read calories) just to stay alive on a day to day basis. So whereas before you might burn 2000 calories even if you simply sat on the sofa all day long and didn’t move, after your fad, calories restricted diet you now burn only 1800. 

That’s 200 calories less you are burning each day. Which means once you go back to eating normally again it’s MUCH easier to pile weight back on. Enter the dreaded yo yo diet effect. 

“Ok, no problem” you may think, “now I’m slimmer and my body has less energy demands I’ll be less hungry and so eat less naturally.”

If only it were that simple.  Leptin is the hormone which tells you you’re satiated, that you’re full after eating.  As you calorie restrict the levels of leptin in the body decrease, meaning you never feel satiated. At the same time Ghrelin, the hormone which tells you to eat increases.

So you constantly feel famished despite stuffing your face all the time. 

And it makes perfect sense. If you’re heading into an ice age you want to make sure you eat anything which crosses your path. So your body ensures you’re constantly hungry so that beetle in front of you suddenly looks like a rib eye steak.

All this means, as soon as you stop calorie restricting… (as let’s face it, who can live like this forever?)  You gain more weight than you were originally trying to lose. And is exactly why we don’t focus on calories as a means to fat loss, preferring instead longer term, more sustainable methods.

Tell Me More About This Theory Of Calories

Calorie counting assumes that food is simply energy, the reality is that food is much more than that.

As an example a calorie from an Oreo is not the same as a calorie from broccoli.

Sure when it comes to the energy they release when burned maybe but in terms of downstream effects on the body they are totally different.

Take any of the following:

  • Inflammation
  • Blood Sugar
  • Toxic Load
  • Hormonal Cascade
  • Nutrient Value
  • Addictiveness 

And Broccoli Wins (I’m sorry to say!)

Let’s take just two of these and show you why this is such a huge deal.

Toxic Load

Contrary to popular belief the main purpose of fat isn’t to store energy but to act as a storage place for toxins which the liver cannot deal with. So if you’re eating a high toxin diet the liver becomes overwhelmed. At which point rather than have an overload of toxins rampaging round the body causing all sorts of carnage, the body decides to encase the toxins in fat somewhere they can’t do any harm, until such a point in the future when the liver has cleared its backlog and can go to work clearing them out. At which point the body gets rid of the fat, releasing the toxins and allowing the liver to do its job.

So the higher toxic load the food you’re eating has, the more fat you are going to store.

Blood Sugar

When you eat something which spikes your blood sugar the body releases insulin, which tells the body to store any energy from what you’ve just eaten as fat. 

So if you’re eating something which spikes blood sugar, you’re literally telling your body to store fat. 

And so now you can see why all calories are not created equal. 

Most people at this point ask me, “Does That Mean I Just Have To Eat Broccoli?”

Not at all, I’m just trying to show you why counting calories is a waste of your time. 

But it doesn’t end there…Even between different types of broccoli, a calorie is not equal to a calorie!

I’m sure you heard the fear mongering in the newspapers… Bacon more carcinogenic than smoking…etc…etc. (Often these days related to meat products.) 

What they fail to take into account is…

Food Quality

Broccoli grown in nutrient depleted soil and treated with pesticides its entire life will be almost a different food to broccoli grown in nutrient dense soil with the natural pesticides provided by being grown in its true habitat.

The same is true for organically raised chickens which live off the land, eating their natural diet, moving around all day in natural sunlight and as a result are highly nutritious. As opposed to battery raised birds which never see the sun, live in terrible overcrowded conditions, are injected with all sorts of antibiotics to keep them alive in such horrendous conditions and as a result, suffer with poor health themselves. 

Which would you rather eat?

Simply by understanding this key principle you can understand why it’s actually possible to eat a huge range of delicious foods which the media and many well known diet programs tell us we can’t, if we just focus on quality.

We don’t need to be afraid of our food we simply need to understand it better.

But This Idea Of Eating As Much As I Like And Still Losing Weight Sounds Crazy

One of the biggest problems with traditional dieting is that you are starving half of the time. On our program one of the first rules is: “You must NEVER be hungry”.

The science behind this?

If you’re starving yourself on a calorie controlled diet you are signalling to your body that food is scarce, that winter or even worse an ice age is coming. The bodies response to this is to actually attempt to hold on to fat and put more on as quickly as it can, as an insurance policy against the perceived upcoming ice age. It knows its best chance of survival in a famine is to have plenty of stores of fat.

If instead you were to eat lots of highly nutritious food your body suddenly thinks it’s living in a land of plenty. A land where it doesn’t require excess fat as an insurance policy against a perceived upcoming ice age. As a result it starts to ditch the fat naturally. This is a totally different approach to losing fat and one that all of our clients love!

How Do You Stop Me From Putting All The Weight Back On Again?

90% of all dieters will have regained any weight lost within 5 years. 90%!! I don’t know about you but that doesn’t look like success to me.

Why the hell would you work so hard to lose all the weight only to put it all back on again?

Turns out this is really nothing to do with you but our old friend survival.

You see, back when humans were chasing mammoths and mastodons on the plains of Africa, fat was an extremely precious resource. It was hard to put on and even harder to keep hold of. The constant cycles of famine, combined with lots of physical exertion just to stay alive, ensured that a fat human was hard to find.

In those days energy was scarce and so the more fat the body could store the higher your chances of survival long term as you were better able to withstand inevitable periods of starvation.

So when the body dropped fat it immediately did everything it could to regain it, changing the expression of genes and making a whole host of other changes to prioritise the regaining of fat stores. These fat regain mechanisms are EXTREMELY powerful and highly effective, which in those days was a good thing as without them we wouldn’t be here to discuss this today. So it also seems logical that evolution favoured humans who were able to regain fat faster meaning most of us alive today are highly evolved and VERY efficient at putting weight back on after a period of weight loss.

Now I’m sure you’ve spotted the sting in the tail here…our body still thinks we’re living in those times. So when you drop weight those same hugely powerful mechanisms kick into place to ensure you regain the weight right back again.

And there is no other program out there which is addressing this fact, so on a traditional program you lose weight, and the minute you stop, you start putting it all right back on again, with interest.

We get you to your target weight and build in to the program techniques to over come these mechanisms, convincing your body that your new, current weight is the weight it now needs to maintain going forward, ensuring you keep the weight off for good.

Is This A Keto Plan?

This absolutely is NOT a Keto Plan and I’ll tell you why.

Keto works, there is no doubt about it, I’ve tried it on myself and others and seen great results. But my reasoning for not using it as a method for weight loss comes back to our guiding principle of building health rather than focussing exclusively on weight loss.

You see my experience with Keto and that of many of many clients is that while it works great short term, it has major implications for health, long term.

And when it comes to health, long term is the ONLY way we can possibly measure it if we are being realistic.

Keto works by dropping glucose and raising base levels of ketones, this mimics the effect of fasting in the body.

But fasting’s great for me isn’t it?

Yes it is, when done in controlled short bursts, when done for extended periods of time it is a highly potent stressor for the body. So much so that long term Keto often destroys people’s adrenal systems, leading to burnout symptoms as they are under chronic stress for weeks and months (sometimes years) at a time, and while they may lose weight they will often feel awful after a few months on a Keto plan.

I have to caveat this, for some people Keto seems to work really well long term, we are all different and react differently to different diets. But in general it is not an approach which I advocate.

But You Must Count Points Right?

This absolutely is NOT a Keto Plan and I’ll tell you why.

Keto works, there is no doubt about it, I’ve tried it on myself and others and seen great results. But my reasoning for not using it as a method for weight loss comes back to our guiding principle of building health rather than focussing exclusively on weight loss.

You see my experience with Keto and that of many of many clients is that while it works great short term, it has major implications for health, long term.

And when it comes to health, long term is the ONLY way we can possibly measure it if we are being realistic.

Keto works by dropping glucose and raising base levels of ketones, this mimics the effect of fasting in the body.

But fasting’s great for me isn’t it?

Yes it is, when done in controlled short bursts, when done for extended periods of time it is a highly potent stressor for the body. So much so that long term Keto often destroys people’s adrenal systems, leading to burnout symptoms as they are under chronic stress for weeks and months (sometimes years) at a time, and while they may lose weight they will often feel awful after a few months on a Keto plan.

I have to caveat this, for some people Keto seems to work really well long term, we are all different and react differently to different diets. But in general it is not an approach which I advocate.

What About Stress?

My first car was a boy racer red Astra 1.6TD, I loved it! But I (being a young, foolish 17 year old) wanted to impress my mates and a couple of girls by making it go even faster. So I hatched a master plan.

I went out and I found the highest octane, most powerful fuel I could possibly find…no joke this stuff was literally rocket fuel!

I filled the car up, invited some mates and some ladies over, got in, turned the key and squeezed on the pedal…

The car shot forward, bunny hopped to a stop…and NEVER moved again.

You see, no matter how good the fuel was the car simply wasn’t able to process it… 

In the weight loss game so many people are repeating the same mistake I made with my car.

Focussing on the fuel and totally ignoring the engine, the chassis, the wheels.

You need to understand.

It’s not about calories, it’s not about exercise, it’s not about your macros and it’s not about how much water you drink.

You see…

Your body is exactly the weight it is supposed to be based on the signals you are sending it…

WHAT? I hear you cry…

Hang on a minute, let me explain.

I knew loads of people who are exercising all the time, counting every single calorie…are HUGELY driven, and very successful but still can’t lose weight and are often actually putting it on…

Why?

Because they haven’t got to the root cause of their weight gain…haven’t identified the signals they are sending to their body.

One such signal we’ve already talked about is stress…

Now it’s not the only signal but it’s a good starting point as it’s one we can all relate to.

Just to recap…

Stress forces the body to release cortisol which raises blood sugar, so the body releases insulin which tells the body to store fat.

Long story short,  if you’re stressed and trying to lose weight…good luck.

Ok, so what’s the problem?

The problem is that in this day and age we are ALL chronically stressed.

Now some of you may be sitting there saying, 

“I’m not stressed”

And while that may be true intellectually I would be hard pushed to believe that your body is not stressed.

You see we can categorise stress in 2 ways:

  • External
  • Internal

External stress we’re all familiar with, you get cut up in traffic, your boss or spouse yells at you, you can’t pay the rent this month.

Internal stress we are generally less aware of,

  • the toxin laden meal causing stress to your liver as it works overtime to process it,
  • the unnatural, man made light you sit under all day which causes your brain to work harder interpreting the signal from your eyes,
  • the fact you don’t move enough which prevents your lymphatic system from doing its job properly.

It’s crucial to realise…the body only has one response to stress OF ANY FORM

Fight or Flight (or activate red mode)

Let me show you why this is so important…

Think of your body as having 2 modes:

The Green Mode is when you are calm and relaxed. When you’re in this mode your body wants to take in nutrients from good food and make love to reproduce the species…It is also the mode in which the body repairs damage and grows new cells. In short we like being in the green mode and we are designed to spend most of our time there.

We also have Red Mode. This is when the body is under stress. For example in cave man terms when you see a tiger. 

At this point the body behaves a bit like the Starship Enterprise at battle stations. It shifts all its energy away from non essential systems and sends it all to the systems crucial for escape at that moment…the muscles, the lungs, the heart. 

Now the body is really smart. It knows which systems are important and which are not. In that moment do you think it cares about taking in nutrition from food….?

NO..why not?

Because if you don’t get away from that tiger right now you’ll never eat again, this is why many people defecate themselves when scared, it’s an automated response to switch off digestion and make you lighter at the same time.

Do you think the body cares about the reproductive system and having sex…?

You guessed it…NO. Why?

Because if you don’t get away from that tiger right now you’ll never make sweet love again, so it switches all energy from the reproductive system to those it needs right now. 

Now while you’re being chased your body diverts all its resources from the green systems to the red and strips any energy including raw materials from the green systems to power the red systems.

So in the time you are actually running from the tiger you are actually getting weaker as your body strips more and more resources to power the red system.

You escape but your body tells itself this can never happen again so it rebuilds stronger.

It’s only when you get away from the tiger and back in to Green Mode that you actually start to rebuild the damage done and get stronger.

So What? 

Well if your body thinks it’s running away from a tiger every day as you’re exercising to the max every day, it’s constantly in Red Mode.

It’s constantly in fight or flight, it’s constantly stressed.

And the body only has one response to stress. 

Release cortisol, which raises blood sugar, so insulin is released which causes fat to be stored.

Let’s look at a real world example.

Why Navy Seals Are Big Girls…Literally. (not that I’d ever tell one to his face!)

When people think of macho, Navy Seals come pretty much at the top of the list and for good reason, they are amongst the elite of the worlds warriors (not as elite as the SBS but that’s an argument for another day!)

At the end of their training Navy Seals are put through something called “Hell Week” which as it sounds is pretty miserable. 

Now one year they decided to take the Navy Seals testosterone levels just after finishing Hell Week. What they discovered blew their minds.

These big macho Navy Seals averaged the testosterone levels of a 13 year old girl!

They had been in Red Mode for so long without ever going back into Green that they had totally destroyed their hormone levels. Which eventually if not rebalanced would have led to weight gain and a whole host of other problems.

But they’re Navy Seals what on earth does this have to do with us…?

Think about all these stressors in modern life…

Some of these we know about:

  • Emotional angst
  • Existential crisis
  • Financial stress 
  • Work stress
  • Spending too much time in our head worrying

But what about:

  • Over Exercise – your body thinks it’s being chased by a tiger
  • Calorie restriction – your body thinks its starving
  • Lack of nutrients in the diet – again, your body thinks it’s starving
  • Stress over not losing weight – this is just ironic and cruel
  • Stress of missing out on one of the greatest pleasures of life – eating itself is a de stressor so when we’re denied it we get more stressed, added to which eating out is a great social activity which we often deny ourselves when dieting
  • Self image stress – every time you look in a mirror or try to squeeze into those trousers
  • Junk light
  • 24/7 light
  • Breathing or not breathing properly
  • Disrupted circadian rhythms
  • Not moving enough – sedentary lifestyle
  • Noise
  • EMF – Electro Magnetic Frequencies
  • Parasites/Disrupted microbiome
  • Loneliness
  • Endocrine disruptors in beauty products
  • Heavy metals in the air and water
  • Mould & mycotoxins
  • Pollutants
  • Inability to regulate temperature
  • Lack of laughter

And the list goes on and on.

And every one of these is placing more stress on your body and there’s only one response to stress

Activate Red Mode and store fat.

To go back to our original point every one of these is a CAUSE, a SIGNAL, which you are sending to your body telling it to hold on to the fat.

Once we change the signal, we change the response and you drop weight effortlessly.

What About Exercise? Will I Need To Spend Hours In The Gym?

When I used to work in a gym there was a woman named Julie. She was the fittest person I’d ever seen. She would run for 1 hour, do 2 classes of circuit training and then hit the gym.

She was a machine. 

She was also… 

Constantly ill, looked about 20 years older than her actual age and was always complaining she wasn’t making any progress in her fitness, in fact she was going backwards. 

Amazingly, despite all this exercise she still had a muffin top which she just could not shift. 

Watching Julie’s struggles led me to a great realisation. 

  • If you are healthy you are by default fit.
  • If you are fit you are NOT by default healthy.

Simply put, exercise wrongly done is as bad or worse than no exercise.

Studies done on competitive marathon runners show them to have serious compromises in health and lifespan. 

WHY?

Exercise is actually a stressor, it breaks the body down.

That’s what that aching in your muscles the day after hitting the gym is, your muscles complaining as you’ve actually ripped them apart! 

In short too much exercise will send you straight into Red Mode and it’s only through adequate RECOVERY that we go back into Green Mode, actually rebuild the body stronger and gain the benefits from the exercise we do. So we need to exercise effectively and then recover like a pro if we are to get stronger and avoid being constantly in Red Mode.

How much exercise do we need to be doing? Let’s have a look at the science.

In a study at McMaster University in Canada, 2 groups were tested to see how long it took them to cycle 18.6 miles.

One group then went on to perform a high intensity workout on a stationary bike, comprising 30 seconds of intense bike riding at 250% of their VO2 max (a common marker used to determine fitness), followed by 4 minutes of rest. They repeated this 3 – 5 times until they had completed a total of 2 – 3 minutes of hard cycling.

The second group cycled at 65% of their Vo2 max for 90 to 120 minutes.

Both groups cycled for 3 consecutive days every week for 2 weeks.

Breaking it down over the 2 weeks, the first group performed a total of 12 – 18 minutes of high intensity exercise. The second group 9 – 12 hours of much lower intensity exercise.

After this 2 week period both groups were told to repeat the initial 18.6 mile test.

The result…

Both groups improved to the same degree.

Biopsies were performed and even at this level they noted the same improvements.

In short, zero additional benefit was gained by the low endurance group, but they did get a lot more wear and tear on the body…97% more!

What we can surmise and what increasingly sport scientists are coming to realise is that exercise, like a drug, has a Minimum Effective Dose (MED).

A MED in terms of frequency, concentration and dosage. Or speaking of exercise a MED in terms of number of times a week, intensity and amount of reps or sets which will give the greatest benefit. Transgress this window and do more than the MED and we do not get more benefits but more toxicity and wear and tear, don’t do enough and we don’t stimulate the adaption response.

This study seems to point towards the possibility the MED for exercise could be much lower than we ever thought, as long as the exercise is performed in a certain way.

In fact after the completion of these studies the lead scientist began investigating whether even the tiny amount of exercise performed in this study was above the MED.

He conceded that as little as 5 minutes of this form of High Intensity Exercise every 7-10 days could be enough to provoke a significant adaption response in subjects.

As long as the subject then effectively RECOVERS from the exercise. In short it’s the recovery where the magic happens. This is especially true in todays modern, super stressed world, where we rush from the gym to a high powered job, grab some lunch on the go and then head back home to act as a taxi driver for the kids all evening.

Remember most professional athletes don’t have another job, they literally spend about 20 hours a day recovering which is why they can consistently push themselves harder and harder, most of us just do not have that luxury.

Over exercising or exercising and not recovering effectively, is locking us in a downward spiral where we are adding more stress to the body, not allowing it time to deal with that stress and are actually making ourselves LESS healthy as a result.

But it doesn’t end there…

One of the big comments I hear is,

“Well I want to lose weight but I don’t want to lose so much that I look ill”

You see you have several different types of fat, for our purposes we are concerned with inflammatory fat and structural fat. Structural fat is the fat in between your joints, the fat which gives your body structure and shape. 

Inflammatory fat is your muffin top.

Cortisol also puts a lock on your inflammatory fat. 

When you diet and you’re stressed your cortisol has locked down the inflammatory fat so you burn the structural fat…so you end up looking haggard and ill, have aching joints and look a bit like Skeletor…

and STILL have the damn muffin top. 

Just like Julie.

But We Do Exercise, Right?

So am I saying don’t exercise?

No, no exercise is as bad as the wrong exercise…

What I am saying is that exercise isn’t the magic bullet we think it is…or that the fitness industry would have you believe it is.

Exercise and RECOVERY is where it’s at.

Without adequate recovery you have people literally exercising themselves fat. So we need to exercise the absolute minimum we can to get the benefits we are after, without provoking a stress response and then recover like a BEAST.

How do we recover? Well that’s what we cover on the rest of the program, eat great food, sleep lots, laugh lots, be with people, move lots, get outside in natural light and the list goes on.

And herein lies the problem with most personal training programs, they only focus on fitness, which ironically enough often comes at the expense of health and your waist line.

back to top…


So How Do We Approach Exercise?

Most exercise science is based on the study of elite athletes. Following the ethos “if it works for Usain Bolt, it’ll work for me.”

But what isn’t taken into account is that most of these athletes are looking to be the absolute best they can be right now. They want to win the gold medal this year, they want to make the team this week.

No one’s really looking at how to ensure they still make the team in 10 – 20 years time.  This leads to a huge focus on short term, high impact strategies often totally ignoring the long term effects of training this way.

At the heart of this problem is …

The LONGER, MORE MODEL.

This is the idea that the only way to get fit is to do more exercise at a higher intensity, for longer.

AND IT WORKS!

Of course it does, otherwise it wouldn’t be what every single personal trainer out there is teaching…

So what’s the problem?

The Longer, More Model is great when you’re an athlete who works out for a few hours a day, then spends hours recovering in the hot tub, with ice baths etc. Most of us however leave the gym and head straight to a stressful job with very little in built recovery time. So we constantly build up more and more stress in the system and we’ve seen what effect that has.

Without access to the advanced recovery methods, personal masseurs and physios which a professional athlete has, the Longer, More Model also causes a huge amount of strain on the body, strain which comes back to haunt us as we pass 30/35.

Leading to a massively increased risk of injury.

So instead we work to find your MED of exercise, work at that level and then focus on recovery for the rest of the time. We may at certain times of the program use exercise as a tool to achieve other aims, but this will always be focussed with intent rather than than the general, blund

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Weekly Live Coaching

Sam Guest

Every week we have a call where you can jump on and ask me your questions in person and live whilst listening to the challenges and solutions of others going through the process. During the call, if you have a question we’ll chat 1 to 1 so I can really get to the root of the challenge you’re facing and ensure you’re on track and moving forward.

These calls will always be with me, I will never outsource them (though you may well wish I did sometimes!).

On the calls we take what you’ve learned in the program and personalise it for you. So by the end of the 4 weeks not only do you have amazing results but you have a personalised plan to move forward with so you keep on getting great results (and you never have to pay someone like me again!).

Of course there’s an option to carry on once the 4 weeks are over if you really want to take things to the next level.


Fuel For An Active Life 4 Week Program

Here’s a run down of what we’ll be covering each week:

Week 1 – How To Get Someone Else To Lose The Weight For You!

This week, we’re breathing life back into that weary reflection. Say goodbye to the sluggish you and reignite the zest for life!

Here’s the thing, your body wants to be thin…and if we can adjust some very specific dials within it we can get it to do the work for us, this doesn’t involve any big changes and will set you up to really get moving in week 2 where we…

Week 2 – Move The Needle (on the scales) Fast

As your energy returns, we’ll introduce activities that you’ve been missing out on. No more watching life from the sidelines!

Now that we’ve adjusted the dials and turned your body into a fat burning machine we’ll adjust your diet to amplify the effects and drop a few kilos in just one week. This serves a few purposes, it gives you huge motivation as you see the weight flying off and it builds on the work of Week 1 to ensure the changes we’ve made to your internal settings sticks.

Week 3 – How To Eat Whatever You Want And Still Lose Weight

You’re starting to see changes, not just in your waistline but in how you feel about yourself. Let’s amplify that confidence!

One of the big problems of most diets is they rely on willpower to get you through. On this plan we recognise that you will occasionally eat pizza and ice cream (or whatever your weakness is) and build you a rock solid system for ensuring that when this does inevitably happen it doesn’t hit your waistline

Week 4 – How To Ensure You Never Put The Weight You’ve Lost Back On Again

You’ve come a long way in just a few weeks. Now let’s focus on making these changes stick, setting you up for a longer, happier life.

The massive unaddressed elephant in the room in the weight loss world, is the fact it’s relatively easy to actually lose weight..it’s KEEPING IT OFF that is hard. This is because your body has 1000’s of mechanism to ensure it puts the weight right back on again after you’ve lost it. We address all these mechanisms and turn them off so any weight you lose…stays lost!


24/7 Access To Me

Live coaching is great but don’t you find it’s always just after you’ve got off the call that you remember the question you really wanted to ask?!

No problems, throughout the entire 4 weeks if you’ve got a question at any time, day or night ( I keep my phone in airplane mode at night so you wont disturb me) just drop me a direct message through our app and I’ll get back to you within a few hours. 

Doubt and not knowing if you’re following the program in the right way is the no 1 cause of people dropping out of a program like this, not now. 

If you’re ever in doubt, the answer is just a DM away.


Day by Day Meal Plan, Shopping List and Recipes

To make everything as easy as possible and maximise your results we give you all the information up front that you will need, all in an easily accessible format either in our app, pdf, or as an eBook so you’ve got it all at your fingertips.


Your Community

Throughout the entire program you’ll be a part of our online community.

So you can share you successes, get advice from others going through the program and have that feeling of doing something together.

I’ll also be in there every day so it’s another great way to connect.

Initial 30 Min 1 on 1 Consultation

Before you even start I’ll give you an 30 min consultation where I’ll find out your goals and discover exactly where you are so I can build the perfect program for you.


Dedicated Success Plan

Personalised to you and your goals based on our conversation in the Initial Consultation this is the core curriculum inside of “The Academy”. Start at the beginning and work through the modules for ultimate success. 

Your Success Plan Includes:

Your Own Personalised Workout

Delivered to your phone, with every exercise demonstrated with an accompanying video so you know exactly what you should be doing. I’ll personally build your workout based on the information we uncover at your initial consultation and keep it updated every month via our monthly check-ins.

So every time you come to the gym you know EXACTLY what you need to be doing.

Your Own Personalised Day by Day Meal Plan, Shopping List and Recipes

To make everything as easy as possible and maximise your results I’ll work with you to build your own personalised meal plan.

So whether your goal is to lose weight, gain energy, bulk up or just feel great I’ve got your back. You’ll know exactly what to eat.

One of the guiding principles of the program is that weight loss should be a natural consequence of health, and that health isn’t health unless it’s long term.

Often losing weight is actually quite easily, but most programs get the weight off at the cost of your health.

We build healthy eating patterns from day 1 so there’s no weird shakes, bars or pills to take. Just good clean food which means you don’t pile all the weight back on again 6 months later.


Programs Which Evolve With You

I’ll be monitoring your progress direct through the app and there’s also a system in place where you can leave me feedback on the program meaning I can update it every month.


Members Only Podcast:

Subscribe to the private, members only podcast to get access to our most premium training that you can listen to on the go!


MasterClass

Every month I run a live masterclass where I dive much deeper into a different concept related to health and fitness and your ongoing journey, there’s always something new to learn and this will ensure you stay at the cutting edge of it.


Backstage Pass

Every month I show you exactly how I’m implementing the concepts I talk about in the Masterclass so you can see how to adapt it for your life.


Member Makeover

Every month we help one member to fix what they have implemented from the Masterclass training. So you get to see the common pitfalls and how to avoid them first hand, or get to have me personally help you out!


The Library

To ensure mastery we’ve added a library or our best, carefully curated content which you can consume at your own pace. This is not a place where we dump every video we’ve ever made, only our best protocols, on demand workout and other content makes it through the curation process so you don’t have to worry about overwhelm.


Inbuilt Accountability

One of the people most people really need when following a program like this is accountability. Using our app I can see exactly what you have and haven’t done (with regards to the program only!) so it’s like you’ve got me looking over your shoulder encouraging you on at every step.


Get Instant Access

£77 FOR THE INITAL 4 WEEK PROGRAM AND THEN £77 A MONTH FOR CONTINUED ACADEMY ACCESS (CANCEL ANYTIME)

I’ll literally be holding your hand and walking you through everything so you get real results, which last.